Spotify Brings Video Ads to Desktop and Mobile
After making available a more premium-like music streaming product, Spotify continues to ramp up its ad-supported service by launching video ads for both desktop and mobile today. The spots will be...
View ArticleIn-Stream Video Wins The Popularity Contest On Mobile And Desktop
It looks like mobile video is experiencing some growing pains at the moment when it comes to standardization, but the forecast on mobile video is good. Within the next year, we will look to see both...
View ArticleCBS Launching On-Demand Subscription Service
A lot of companies are taking gambles on subscription-based services for mobile devices and desktop use, including, most recently, HBO. However, it appears that an unlikely new player is entering the...
View ArticleAnalyzing The State Of Native Advertising
Consumers are spending more time on smartphones, tablets, wearables, and other mobile devices than ever, enough so that BuzzFeed West Coast VP Terry City recently declared “if it doesn’t work on...
View ArticleVideo Ad Views Picking Up On Mobile
More and more consumers are using mobile devices for a number of things, such as posting on social networks, watching videos or catching up on some other form of web content. Today, FreeWheel posted...
View ArticleFacebook Revamps Video Ads With Game Installs
Video has proven to be quite effective to Facebook over the last year, as numbers indicate that it’s gaining popularity in the face of its main competitor, YouTube. Now, the popular social site is...
View ArticleNow We Know How Recall On Mobile and Desktop Really Differ
Undertone has teamed up with Ipsos ASI for a study that takes a close look at how takeover “high-impact” desktop ads, along with mobile ads, have an effect on brand recall. Four different...
View ArticleMobile-First And Desktop-First: A Tale Of Two ‘Mobile’ Audiences
When it comes to display ads, sometimes it can be about location, location, location. A new report from eMarketer backs this up, stating that mobile display ads have seen better viewability than those...
View ArticleWibbitz Reveals How Viewers Prefer Video Advertising
Marketers spend a good amount of time studying video advertising trends, looking to attract more viewers. And to help with that is a new report from Wibbitz that may shed some lights on what’s most...
View ArticleMobile Devices Becoming The New Favorite For Web Shopping
When it comes to shopping on the web, more people prefer the mobile route. A new study by Demandware indicated that smartphones made up 45.1 percent of web shopping traffic for the first quarter of...
View ArticleFacebook Adds Transparency Tools For Businesses; Pinterest Launches Carousel Ads
This week in social media news, Facebook reigns in third-party data sharing, Pinterest debuts promoted carousels, Instagram adds voting stickers and Twitter plays with the order of its posts. Also,...
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