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Spotify Brings Video Ads to Desktop and Mobile

After making available a more premium-like music streaming product, Spotify continues to ramp up its ad-supported service by launching video ads for both desktop and mobile today. The spots will be...

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In-Stream Video Wins The Popularity Contest On Mobile And Desktop

It looks like mobile video is experiencing some growing pains at the moment when it comes to standardization, but the forecast on mobile video is good. Within the next year, we will look to see both...

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CBS Launching On-Demand Subscription Service

A lot of companies are taking gambles on subscription-based services for mobile devices and desktop use, including, most recently, HBO. However, it appears that an unlikely new player is entering the...

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Analyzing The State Of Native Advertising

Consumers are spending more time on smartphones, tablets, wearables, and other mobile devices than ever, enough so that BuzzFeed West Coast VP Terry City recently declared “if it doesn’t work on...

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Video Ad Views Picking Up On Mobile

More and more consumers are using mobile devices for a number of things, such as posting on social networks, watching videos or catching up on some other form of web content. Today, FreeWheel posted...

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Facebook Revamps Video Ads With Game Installs

Video has proven to be quite effective to Facebook over the last year, as numbers indicate that it’s gaining popularity in the face of its main competitor, YouTube. Now, the popular social site is...

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Now We Know How Recall On Mobile and Desktop Really Differ

  Undertone has teamed up with Ipsos ASI for a study that takes a close look at how takeover “high-impact” desktop ads, along with mobile ads, have an effect on brand recall. Four different...

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Mobile-First And Desktop-First: A Tale Of Two ‘Mobile’ Audiences

When it comes to display ads, sometimes it can be about location, location, location. A new report from eMarketer backs this up, stating that mobile display ads have seen better viewability than those...

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Wibbitz Reveals How Viewers Prefer Video Advertising

Marketers spend a good amount of time studying video advertising trends, looking to attract more viewers. And to help with that is a new report from Wibbitz that may shed some lights on what’s most...

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Mobile Devices Becoming The New Favorite For Web Shopping

When it comes to shopping on the web, more people prefer the mobile route. A new study by Demandware indicated that smartphones made up 45.1 percent of web shopping traffic for the first quarter of...

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Facebook Adds Transparency Tools For Businesses; Pinterest Launches Carousel Ads

This week in social media news, Facebook reigns in third-party data sharing, Pinterest debuts promoted carousels, Instagram adds voting stickers and Twitter plays with the order of its posts. Also,...

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